Maintaining your Business’s Online Presence, Even Without TikTok
Among the news of the banning of TikTok in the United States, many users are scrambling to figure out what to do if this app becomes permanently inaccessible. Though this app is quite popular among a range of audiences, the good news is that TikTok is not the only social media platform that exists! Before TikTok was Instagram, and more recently drawing attention is Rednote (also known as “Little Red Book” or “小红书”).
Both Instagram and Rednote are prominent social media apps and have a large userbase. Utilizing these two platforms is beneficial to your business as it increases your online presence and allows your business to gain exposure to a multitude of audiences. This simple, yet effective, tactic will help grow your business outreach, so long as you maintain your business’s social media accounts well.
Here are ways to use Instagram and Redbook features to their fullest potential and ultimately help boost your business’s social media accounts:
Post photos and short video content with editing features and overlaying music of your business and products.
Interact with other users by liking and commenting on user’s posts.
Build a community within the platform by following and connecting with other users.
Socialize by broadcasting, or tuning in to, real-time livestreams (Instagram Live, Rednote Live).
Promote and sell products on “Instagram Shopping” and “Rednote Shop” features.
So if you are a business owner who has been promoting their business on TikTok and scared of losing your online presence, fear not! Instagram and Redbook are very fitting alternatives that can continue to grow your business’s online presence.