How Social Media Can Benefit Your Business This Holiday Season!
Celebrate your store during Christmas times by sharing with the world your festive spirits on social media.
The holiday season is a wonderful opportunity for Merchants to utilize social media channels to promote their imprint and reach out to their customers. Marketing during the Christmas shopping season is very important for boosting sales and growing your client base; crucial even for understanding how to promote yourself on key social platforms.
Platforms such as Facebook, Instagram and TikTok provide great functionality to market your brand this coming Holidays.
Two of the most popular Social Media Platforms many Merchants use to Promote their small businesses.
Facebook is excellent for building a festive atmosphere in your community – promoting seasonal products during holidays, running competitions, and going live with Christmas activities such as decorating your store and taking everyone behind the scenes.
Helpful Tips for using Facebook for merchants include: Uploading a high resolution Cover Photo that best represents your business, to showcase your business values and adds professionality to your Facebook Page. Post regularly (Aim for 2-3 times a week) to engage your customer base through contest, promotions, new product recommendations, feel free to add creativity to your posts to add that visual element for the holidays.
*Fun Fact: As of Dec 2024 Facebook has over 3 Billion monthly active user on the platform!
For small businesses, Instagram can be very useful in engaging customers, increase brand recognition and directly influence product sales. By utilizing such features like Instagram Shopping, merchants can promote specific products through links with Shopping and products tags on Instagram shoppable posts.
Pro Tips: By creating fun and engaging stories on Instagram (Some Stories ideas include Polls, Quizzes and Interactive posts) merchants are able to gauge reactions from customers for new products and services; while continuing to engage with their community.
*Fun Fact: Instagram users spend an average of around 29 minutes per day browsing Instagram, with over 1.35 Billion users. That’s a lot of minutes!)
Other Social Media Platforms for Holiday Promotions!
X or Twitter: During the upcoming Boxing day shopping season, post holiday updates about extended hours, flash sales, or festive events.
Pinterest: Ideal for holiday inspiration, create pins of gift guides, décor ideas, or seasonal recipes.
YouTube: Tutorials on how to use holiday products, festive store tours, or fun gift-opening videos that engage customers.
With a dash of Festive Flair in your social media strategy, businesses can drive engagement, build stronger relationships with customers, and stand out during the busiest shopping time of the year. Whether it's through creative TikToks, cheerful Facebook posts, or Instagram Stories engagements, spreading joy online can lead to meaningful connections and holiday success.